Isabel Rubio Kikí

Tradition and Quality Looking to the Future.

Our compromise is the search of healthcare and excellence. Our biggest concern is offering the market a healthy product of the highest quality, always natural and without additives.

We target those consumers that value good food, those who avoid industrial searching for tasty products.

Throughout our products, we want to give value and qualityto the consumers. We search that ESTILO KIKÍ’S productsare delightful to all senses.

Nutrition is one of the main pillars of healthcare. As a result the quality of our products is the fundamental element which determines our identity and our corporate values. We take into account every step of the production process, starting at the selection of the best raw materials and ending on the best selling places.

In ESTILO KIKÍ we count with:

  • A portfolio of more than 30 product references.
  • A factory of 2.000 m2.
  • International presence exporting to more than 10 countries of the globe.
  • Certification of BIO Business.
  • Certification of Craftsmanship Business of the Valencian Region.

Kikí’s Philosophy

The business takes the name from the inventor of the famous recipe of our first fried tomato, Isabel Rubio Vázquez who’s nickname is Kikí.

ESTILO KIKÍ has developed and become professional but maintains the same core.


We offer the basics for healthcare and well-being in everybody through our unique products.


To transmit the know-how, tradition and its values to the whole market.


With products that distinguish from others, handmade and cooked for hours on slow fire.

The trust and assurance on the high quality of our products is based on the excellence of our traditional methods mixed with constant innovation.


The fidelity of our clients and suppliers. The experience shows us that those who taste our products, values them and repeats.

Bussiness Values

The values in which we sostain are:

  • Tradition
  • Innovation
  • Quality
  • Integrity
  • Closeness
  • Passion

We advance into the future always with our values.

Excellence is our maximum. It is our essence and drives all what we do, arising unique and singular values.

tomate frito gama gourmet

The World’s best fried tomato

Empresa Estilo Kikí

Business Model

ESTILO KIKÍ is a second business generation. Isabel Rubio Vázquez “Kikí” is president of honor and funding partner.

The business model evolution has followed a path according to its growth.

The Company is now run by Kikí’s eldest grandson. The business structure is formed by a Family Council, which ensures the business values are followed, and by a Board of Directors formed by experts and independent professionals who control the management and development of the family business.

The sweetness of cooking over very low heat


We are in the village of Fontanars dels Alforins (Valencia) 100km south-west from Valencia, Spain.


Our export department has managed that our products have reached different countries: Germany, France, Poland, UK, Belgium, USA, Puerto Rico, Panamá, México, Perú, South Korea and China.

mapa exportacion

Featured clients

In the Spanish market, we are present in the main supermarkets:

nuestros clientes

All our ranges are handmade, discover them:

Estilo Kikí S.L. It has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalization Plan with the aim of improving its competitive position abroad during 2019. For this it has counted with the support of the XPANDE Program of the Valencia Chamber of Commerce.

logos eu